b.labs is a company building engine that invests in and incubates a diverse set of startup ventures with defensible intellectual property and ultra-scalable growth potential.
b.labs is anchored by a reputable, global consulting agency – Blueliner – which provides strategy, tech, marketing and operations infrastructure to its portfolio ventures.
The combination of talent with demonstrated success, at staff, management and Board levels – in both prior business lives and as a collective team. Being smart is one thing – and we have some of the brightest minds around working with us; but more than that, we work hard, all hours of the day and night – whatever it takes to solve business challenges and get things done.
Building the startups around an Internal Agency Engine, which has the experience and know-how to support new business launches and avoid common startup pitfalls.
Diversification across several emerging industries, as well as by company stage – including two already profitable companies.
All b.labs offices – New York, New Jersey, San Francisco, China, etc – offer infrastructure and support services to portfolio ventures and global staff, which currently stands at 31 professionals.
b.labs will make small infusions into concepts, before full funding, to develop MVPs (Minimum Viable Products).
Investors receive detailed monthly updates directly from b.labs leadership, as well as quarterly financial reports, bi-annual conference calls and an annual shareholder appreciation event.
With 20+ years of startup and business ownership experience, Arman Rousta is a developing thought leader and serial entrepreneur that knows what his true genius is – the creation of new paradigms and business models.
In 2001, he founded Blueliner Marketing headquartered in New York City. Arman is the creator of the 7 Pillars of Digital Marketing system, and author of the seminal work on this topic, by the same title. He is also the inventor of Timebug, a Personal Intelligence App and Life Management System.
Arman was an Academic All-Ivy League student-athlete at Columbia University.
David Houle is one of the world’s leading Futurists. He is an accomplished author, speaker and entrepreneur, having given speeches to over 300 executive audiences worldwide over the past 5 years. He helped launch the following brands – MTV, Nickelodeon, VHI, CNN Headline News. He has also won a Peabody and been nominated for two Academy Awards. He has been a vital mentor to Arman since 2001.
David’s current focus is The Spaceship Earth, a climate change initiative geared towards raising awareness and inciting positive action from all of the planet’s “crew members”.
As Futurist in Residence with b.labs, David’s role is to provide high-level strategy and advice on macro-economic trends that may impact portfolio companies, as well as insights into potentially lucrative new industries.
A Harvard graduate and a seasoned business executive with over five years of extensive experience in start-ups finance management. She has worked with multi-entity organizations and has been entrusted with increasing responsibilities in areas of cash flow management, cost control, financial analysis and planning. Her specialties include Financial analysis, Forecasting, Budgeting, Financial reporting, CF management, Raising capital, P & L analysis, BS analysis, Policy & procedure development, Team building, recruiting & hiring. She currently resides in California with her husband and two kids. She enjoys yoga, dirt biking and reading.
Farshad has more than 15 years of various advisory roles spanning from raising capital to financial management. He is the Principal of the accounting firm Rostambek & Company and a federally authorized tax practitioner empowered by the U.S. Department of the Treasury. Farshad’s practice focuses on developing, implementing and monitoring tax management strategies. As an environmentally conscious person, Farshad commutes by bike as much as he can and has a knack for impact investing opportunities.!
Conor is an experienced Marketing Professional with a strong background in financial services, professional services and agency related projects. In 2015, Conor relocated to New York from Europe in order to follow his ambitions of working with the most exciting projects and ambitious people the world of business and marketing had to offer. Since then, Conor has led a large portion of Blueliner's core agency work and become an integral contributor to both the 7 Pillars and Timebug systems. Conor is a former professional musician, in both classical and contemporary styles.
Eduard is a graphic designer and new media artist with a strong cross-media knowledge that merge art with information-based design in an innovative way. He has over 15 years of design experience in the Advertising Industry, and 20 years of artistic practice. In 1999, Eduard co-founded Urtica art group, which exhibited internationally and won the prestigious UNESCO Digital Arts Award at the Institute for Advance Media Art and Science in Japan. The World's largest online workplace, Upwork, awarded him The Best Freelancer in Serbia 2015 in the category of Design & Creative. Striving for a more challenging work, Eduard has begun contributing to Blueliner's team environment, where he brings integrated design solutions that merge Branding, UI/UX Design, Concept Development, Data Visualization and Iconography. Eduard holds a B.A. in painting from Academy of Arts Novi Sad, and a M.A. (Magister of Arts) in digital art from the Faculty of Fine Arts Belgrade, Serbia. He received the Research Fellowship Award from Rhode Island School of Design in 2004.
In 2008, Jason Stile had a dream where he saw the solution to a common hardware problem that he had been facing while working on a volunteer project. That vision has since become the key to his professional success. In 2011, he co-founded AjustLock, headquartered in New York City, with Arman, where he is now the CEO and runs every aspect of the company. He is also on the Council of the Institute for Hermetic Philosophy, a global community, led by Chilean philosopher and author, Dario Salas. Jason is a living example of entrepreneurial tenacity combined with vision and harmony. By guiding a now profitable startup through the trenches, he is living the dream.
Juliet manages a diverse group of product and packaging development specialists and is a leading force behind Ajustco’s China Operations. From putting together detailed Bill of Materials statements, to managing procurement to overseeing product QA testing, Juliet works with in-house and vendor staffers to deliver the goods on time. Presently, Juliet is overseeing the development and opening of Ajustco’s own factory, in order to reduce dependencies on third party manufacturers, and take more control of the production and QA process. Juliet visits the U.S. from time to time, in order to get a better understanding of the “other side” of the supply chain, and to connect with buyers from major retail chains like Home Depot.
Soribel brings over 10 years of experience in international business. Before working at Blueliner, She was the International Relations Manager for the 2003 Pan American Games celebrated in Santo Domingo, where she was the liaison between 13 sports delegations and over 700 athletes from different countries, including Brazil and Mexico. In 2006, she joined a US-based company as the International Marketing manager and was responsible for customers in Latin American as well as Europe, like Spain, Turkey, Paris, Germany, Ireland, and Italy. In 2010, Soribel joined Rainbow Shops, where she managed 130 stores in Puerto Rico and helped with the logistics and planning process for the company’s website. Soribel is committed to delivering great service and addressing each customer’s needs and requests as unique. She enjoys the fast-paced, entrepreneurial work environment at Blueliner and is a consummate team player, and brings a multitude of skills to the team, including process organization, logistics, forecasting, planning, and international business relations. Soribel has a Bachelor’s degree in Marketing, Magna Cum Laude, 1997- Universidad Apec, and a Masters in International Business Administration, 2001 – Instituto Tecnologico de Santo Domingo, Dominican Republic.
Kristi Coleman has been a part of the Blueliner family for 5+ years, bringing diverse professional experience including playing an essential role in the successful implementation of clients’ overall business operations, managing and implementing digital marketing strategies, event planning and Public Relations. Prior to Blueliner, Kristi spent 7 years at several Fortune 500 companies in industries such as healthcare, finance and technology. She brings that experience to helping companies, from non-profit to government, raise capital, establish a financial foundation, implement budget and manage digital marketing strategies to grow over time. Kristi manages multiple projects at Blueliner, including Blueliner’s role as marketing Agency of Record for The Advocator.
With over 30 years of business operations experience, Darlene has excelled as an executive with several of the top corporations in the United States. Included are 20 years of domestic and international government relations experience in Washington, DC, where she directed legislative and regulatory strategy, consulted on policy formulation, and developed stakeholder relationships. Darlene loves politics and understands the importance of political engagement. She firmly believes that average citizens can play a vital role in making positive change on issues they care deeply about, if only they were provided the same tools as the large companies and entities she lobbies for. A chance conversation with her nephew, David Richeson, about how people can learn to advocate for their own best interests, led to the two co-founding The Advocator in 2013. Darlene is Vice President of the School of Education, Social Sciences and the Arts (SESA) Executive Board at the University of Maryland Eastern Shore (UMES), where she has also developed an Advocacy Workshop for the Doctoral Program in Organizational Leadership.
David Richeson, one of The Holmes Report’s Innovator 25 in North America, has been recognized as someone shaping the future of marketing and communications through social & digital influence and engagement. This prestigious recognition honors individuals across various facets of the industry, including creative strategy, digital execution, influencer mapping and storytelling. He has more than 20 years of experience in business strategy, creative writing, technology, and integrated marketing, and he applies his expertise in providing insight-driven digital strategy for his clients. He has developed multiple proprietary engagement models on the cutting-edge of influence, focused on advanced data and analytics, real-time communications, purchase barrier-busting content strategy, micro-moment based marketing, and behavioral economics techniques. David is also President of the US branch of the Institute for Hermetic Philosophy, an organization dedicated to raising Consciousness on the planet.
b.labs is pleased to offer accredited investors the opportunity to invest in its portfolio. We are currently accepting a limited set of investors. Investments may be made into b.labs (the holding company) AND/OR directly into one or more of the portfolio companies. A prerequisite for portfolio venture investment is for at least 50% of an investor's capital allocation to be made into the holding company.
The two mature companies within the b.labs portfolio (Blueliner and AjustLock) are both profitable and expect to generate revenues in the millions in 2017; with the other four initiated ventures (The Advocator, 7 Pillars, Timebug and Ajustco) beginning to add revenues, but likely operating with losses (to be expected for early stage startups) for the year.
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